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THE REBELROUSER

A CELEBRATION OF INDEPENDENT SPIRITS.
How Whiskey Became the World’s Hottest Spirit

We don’t ask why the sky is blue or why we like what we like. One’s love for the greatness that is Rebel Yell whiskeys requires no explanation, no justification. It just is.

On the other hand, when it comes to whiskey, we like to know what’s going on in the world around us. We like getting a sense of the big picture — and why everyone around us is coming along for the ride.

To that end, we bring you some of the trends that are making whiskey so very, very hot. […]