What Bourbon-Swilling Rebels Need to Know About Ice

Among the extras that accompany a fine glass of Rebel Yell whiskey, ice seems the most basic. We’re talking about frozen water, right? Pour from tap into tray, store in freezer, unpack when your drink needs to chill. How much simpler can it get?

But in the past few years, mixologists have led us through an exploration of this most essential ingredient, delving into chemistry and the strange, powerful nature of water. It turns out there’s such a thing as the “right” ice — and it will improve your drinking experience. […]

How Whiskey Became the World’s Hottest Spirit

We don’t ask why the sky is blue or why we like what we like. One’s love for the greatness that is Rebel Yell whiskeys requires no explanation, no justification. It just is.

On the other hand, when it comes to whiskey, we like to know what’s going on in the world around us. We like getting a sense of the big picture — and why everyone around us is coming along for the ride.

To that end, we bring you some of the trends that are making whiskey so very, very hot. […]