Rebel Yell kicked off its second annual Band of Rebels cocktail competition this summer, with bartenders from across the United Kingdom participating in the event. The competition challenges them to create a new generation of bourbon cocktails with a modern rebel spirit — and these risk-takers proved their mixology prowess. […]
The second annual Rebels Uncaged is officially over. This year’s contest included six custom-made motorcycles, ranging from Flying Tiger Motorcycles’ Milo (a 2005 Kawasaki ZRX 1200) to Analog Motorcycles’ Dirty Twin (a 2017 Triumph Street Twin) to a 2015 Harley Davidson Sportster 48 named Sandman from Hageman Motorcycles. To enter for a chance to win, our dear drinkers submitted photos of themselves at their most rebellious. […]
When you commission custom-built motorcycles from the country’s six best craftsmen, you have to show them off. That’s exactly what we did when we rode cross-country on the bikes that were built for our 2017 Rebels Uncaged contest. […]
In major news for bourbon drinkers, Rebel Yell will soon get a new distillery in Bardstown, Kentucky. Dubbed the Bourbon Capital of the World, it’s home to well-known distilleries such as Willett and Heaven Hill.
Called Lux Row Distillers — for Rebel Yell’s parent company, Luxco — the new facility will allow control over every step in the process of making their fine whiskeys, from fermenting the grains to sealing the bottles. […]
After months of anticipation, Rebel Yell unveiled the six custom motorcycles for Rebels Uncaged 2017 at the Handbuilt Motorcycle Show, held April 21-23 in Austin. Now in its fourth year, the Handbuilt Show is the brainchild of Stefan Hertel and Alan Stulberg of Revival Cycles, who also fabricated a bike for the bourbon brand’s second annual contest. […]