Among spirits, bourbon has a rep for being sweet. That’s one of the reasons we love it so much. Humans are hard-wired to like sweet. When something sweet hits our taste buds, it sends a signal to the brain, and the brain says, “Damn straight, give me more.”
He creates and mixes cocktails for a living. He’s traveled the world, competing in competitions and studying with major distillers. He’s gone skydiving for charity. And he’s Italian. We get it, he’s really cool, ok?