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THE REBELROUSER

A CELEBRATION OF INDEPENDENT SPIRITS.

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The Rebel Yell Playlist Inspired by Mountain Jam Music Festival

The spirit of Woodstock lives on in Mountain Jam, the annual music festival that takes place every June in New York’s Catskill Mountains. Founded in 2005 by Allman Brothers Band guitarist Warren Haynes, Mountain Jam has blossomed into a three-day affair with jam bands and every other genre: rock, rap, soul, and country, performing on three stages at Hunter Mountain ski resort.

You camp. You commune. You listen to music. You drink Rebel Yell, which is sponsoring the fest.

To that end, we’ve culled a sampler playlist of our favorite tracks from the 2017 lineup. The songs give a snapshot of how the event will sound, but filtered through the unrepentantly adventurous Rebel Yell mindset. […]

A Quick Chat With Lux Row Distiller’s Operations Manager

In major news for bourbon drinkers, Rebel Yell will soon get a new distillery in Bardstown, Kentucky. Dubbed the Bourbon Capital of the World, it’s home to well-known distilleries such as Willett and Heaven Hill.

Called Lux Row Distillers — for Rebel Yell’s parent company, Luxco — the new facility will allow control over every step in the process of making their fine whiskeys, from fermenting the grains to sealing the bottles. […]

How To Make Simple Syrup

Whether it’s best to enjoy your Rebel Yell bourbon straight or in a cocktail is not for us to say. We’re just here to arm you with the recipes. And one building block for just about any mixed drink is the magical potion called simple syrup.

It’s called “simple” because it contains only two elements: sugar and water. In a trick borrowed from the arsenal of the pastry chef, those two ingredients are heated until the sugar dissolves. […]

Rebel Yell Unveils Rebels Uncaged 2017 Custom Builds at Handbuilt Motorcycle Show

After months of anticipation, Rebel Yell unveiled the six custom motorcycles for Rebels Uncaged 2017 at the Handbuilt Motorcycle Show, held April 21-23 in Austin. Now in its fourth year, the Handbuilt Show is the brainchild of Stefan Hertel and Alan Stulberg of Revival Cycles, who also fabricated a bike for the bourbon brand’s second annual contest. […]