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|Rebel News, Whiskey Education
Meet the Rebel Tastemaker
It took a decade, but Rebel Yell has finally released one of the most anticipated products in company history: 10-year aged Rebel Yell Single Barrel Kentucky Straight Bourbon Whiskey.
It was conceived by distiller John E. Rempe and brand manager Fletcher Buchman, after the duo had tasted some of the older barrels of Rebel Yell bourbon in the distillery. They were blown away by the flavor and finesse of the aged spirit. […]
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|Rebel News, Whiskey Education
Congrats to the Rebels Uncaged 2016 Winners
Sure, you love Rebel Yell whiskeys. But why? Is it the addictive aromas of citrus and spice? The sweet, smoky notes of toasted caramel and vanilla? Probably you’re thinking: It just tastes good.
Someone has to make those taste decisions, and for Rebel Yell, that’s John E. Rempe, director of corporate research and development at Luxco, Rebel Yell’s parent company. It’s a serious title, but essentially it means he gets to taste whiskey all day and figure out what you rebels out there want to drink. […]
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|Rebel News
A New Distillery for the Bourbon Capital of the World
Did you see the lucky four who won custom motorcycles in Rebels Uncaged 2016? It’s okay to be jealous — and you’ll have your chance again in 2017.
For the uninitiated, Rebels Uncaged was a sweepstakes unlike any other in Rebel Yell Bourbon’s history. For the giveaway, the brand partnered with four custom motorcycle builders across the country, and those bikes were revealed on stage at the 2016 Sturgis Buffalo Chip concert kickoff on August 7. […]
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|Rebel News
Hey, Rebels. Try These New Whiskeys.
Pretty soon Rebel Yell Bourbon will have a new distillery. Called Lux Row Distillers, it’s located in Bardstown, Kentucky, on a scenic, 70-acre site off state highway KY-245, in the heart of the Bourbon Capital of the World.
“When we drove into the property for the first time, we were captivated with the long and beautiful rows of trees that line the long driveway and felt that should be a part of the name,” says Donn Lux, chairman and CEO of Luxco, Rebel Yell’s parent company. […]
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|Rebel News
They say variety is the spice of life, so consider your whiskey-drinking life sufficiently spiced with the introduction of two new flavors from Rebel Yell Bourbon: ginger and root beer.
They sound trendy, because they are — and that’s a good thing. Whiskey is having a moment, especially the flavored kind. And Rebel Yell is leading the pack, not only in growth but also in innovation. […]