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THE REBELROUSER

A CELEBRATION OF INDEPENDENT SPIRITS.
From blue jeans to black tie: A Rebel’s guide to stepping up your sips
From blue jeans to black tie: A Rebel’s guide to stepping up your sips

The sweet aroma, caramel heat, a hint of vanilla, and a dry finish that opens the door to another pour. Like a favorite pair of blue jeans, Rebel 100 always fits. With friends or strangers, dive bar or five-star, good day or bad day, you’re a Rebel, through and through. But don’t let your loyalty limit your spirits. Sometimes, even Rebels need to try something new. To add a little polish but still keep that edge, trust Rebel to take you there. 
 
Every fall, the faithful travel to the Bourbon Capital of the World to sample 200 brands from over 60 distilleries. These Kentucky Bourbon Festival crowds come to the Lux Row tent and events at the distillery to try Rebel’s take on black tie—Rebel Small Batch and Rebel 10-Year. What makes these variants so special? You’re about to find out. 


Rebel Small Batch Reserve

The Elevated Upgrade. Selected by the master himself.
Blended in small batches and set at 110 proof, this bottle spotlights barrels handpicked by Master Distiller John Rempe. Each batch features standout honey and vanilla notes that amplify our time-honored, wheated bourbon recipe created in 1849. 

What You’ll Taste
We’ll spare you the bourbon bro lingo, but barrels are hand-selected for a richer oak flavor, with more layered notes of caramel, vanilla and hints of fruit and spice. 

Why It’s Special
Every run of Rebel Small Batch is intentionally constructed for complexity and balance. Carefully selected barrels are blended in small batches to create more depth than Rebel 100. Smaller runs, extra selection and more attention to balance lead to a palate pleaser that’s worth every penny. 

When to Pour
For those days that deserve more than an everyday pour. Elevated, but still accessible, Rebel Small Batch is the perfect pour for your favorite people. Share it at small gatherings, fall dinners, backyard bonfires, birthdays and big-game tailgates. On those cool fall nights that deserve a little something special, shoot it, pour it neat or enjoy it with an ice cube. Sure, you could mix it, but why waste the taste?
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Rebel 10-Year Single Barrel
The Showstopper. Unrepeatable, unmatched flavor.
The original 1849 Rebel recipe, aged in charred oak barrels for 10 years and bottled at 100 proof, Rebel 10-Year takes on a unique flavor profile that’s specific to each barrel. Thanks to a more complex nose, deeper oak flavors and a lingering finish, this one’s a “sit down and pay attention” pour. 

What You’ll Taste
While no two barrels are ever alike, hints of caramel and citrus build into a velvety oak flavor with unabashed spice. 

Why It’s Special
Rebel 10-Year shows what a great recipe tastes like when time and oak do their work. And longer time in the barrel means more evaporation. With the “angel’s share” in full effect, fewer barrels make the cut, and what remains is something special.  

A flavor journey from start to finish, it’s no surprise that Rebel 10-Year has racked up all the awards, including a Double Platinum Medal at ASCOT, World’s Best Single Barrel Bourbon at the World Whiskies and Double Gold at the San Francisco World Spirit Competition. Not only is it delicious and highly drinkable, it’s also one of a kind, just like the trailblazing Rebels who drink it. 

When to Pour
The best of bourbon country in a bottle, save this one for the big stuff. The promotions, weddings, holiday feasts, best-friend bonfires and milestone birthdays. Gift Rebel Small Batch to your father-in-law, but give this one to your father. Or save it for yourself. 

Treat Rebel 10-Year like an experience. Sit down and drink it neat in a nice crystal glass. Add a splash of water if you have to. After 10 years in the making, it’s too good to get lost in the background. This bottle is the main character.
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Catch us at KBF
If you’re coming to Kentucky Bourbon Fest, take a break from the tours, tastings, events and seminars and come on down to the Lux Row tent or the distillery. In honor of Bourbon Heritage Month, build a tasting flight so you can experience the differences for yourself.  

Whether you’re sampling at home or at KBF, start with Rebel 100, move on to Rebel Small Batch, and end with Rebel 10-Year. You’ll soon see why these rarer variants are the perfect step up for serious sipping and gifting.
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Step Up Your Sips
If you love Rebel and you love bourbon, you’ll appreciate the deeper, layered flavors and extra time that goes into selecting, batching and aging Rebel’s most elevated variants. 

But don’t think of it as Rebel 10-Year vs. Rebel 100 vs. Rebel Small Batch. It’s more like a family of defiantly smooth wheated bourbon with varying levels of refinement. Small Batch and 10-Year come off the shelf when it’s time to slow down, savor or really celebrate.
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Ode to an Original
Black tie can be fun, but there’s nothing like your favorite pair of blue jeans. When it comes to everyday sipping, mixing and socializing, Rebel 100 is the undisputed champion. Even its more polished siblings share its wheated DNA—the defiantly smooth original recipe from 1849.  

We don’t compete against ourselves. And you shouldn’t either. Because Real Rebels know when to keep it simple and when to pour something special. Blue jeans or black tie, you decide what comes next.