THE REBELROUSER

A CELEBRATION OF INDEPENDENT SPIRITS.
This is Your Chance to Win a Private Concert Experience (and So Much More)

If you like your music out of the box — unexpected, not cookie-cutter — then you need to know about Innovative Leisure, a Los Angeles-based indie record label that’s home to an eclectic mash-up of musical acts.

Innovative is most famous for being the label behind the single “Can’t Win ’Em All,” by singer-guitarist Hanni El Khatib. Before it was ever released, the track got snapped up by automaker Audi, who used it in a feisty little ad that aired during the 2013 Super Bowl, about a teen driving his dad’s car to the prom. […]