It was conceived by distiller John E. Rempe and brand manager Fletcher Buchman, after the duo had tasted some of the older barrels of Rebel Yell bourbon in the distillery. They were blown away by the flavor and finesse of the aged spirit. […]
They say variety is the spice of life, so consider your whiskey-drinking life sufficiently spiced with the introduction of two new flavors from Rebel Yell Bourbon: ginger and root beer.
They sound trendy, because they are — and that’s a good thing. Whiskey is having a moment, especially the flavored kind. And Rebel Yell is leading the pack, not only in growth but also in innovation. […]