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THE REBELROUSER

A CELEBRATION OF INDEPENDENT SPIRITS.
A Quick Chat With Lux Row Distiller’s Operations Manager

In major news for bourbon drinkers, Rebel Yell will soon get a new distillery in Bardstown, Kentucky. Dubbed the Bourbon Capital of the World, it’s home to well-known distilleries such as Willett and Heaven Hill.

Called Lux Row Distillers — for Rebel Yell’s parent company, Luxco — the new facility will allow control over every step in the process of making their fine whiskeys, from fermenting the grains to sealing the bottles. […]

Rebel Yell Unveils Rebels Uncaged 2017 Custom Builds at Handbuilt Motorcycle Show

After months of anticipation, Rebel Yell unveiled the six custom motorcycles for Rebels Uncaged 2017 at the Handbuilt Motorcycle Show, held April 21-23 in Austin. Now in its fourth year, the Handbuilt Show is the brainchild of Stefan Hertel and Alan Stulberg of Revival Cycles, who also fabricated a bike for the bourbon brand’s second annual contest. […]