One of the joys of getting on a motorcycle is that you don’t always know where the road will take you. For lifelong motorcycling fan Mike Haley, it took him to the founding of a charitable organization that could change the lives of others in a profound way. […]
Buying a band T-shirt is generally a simple act: You like the band, you buy the shirt. Shirts For A Cure takes it to another level. You like the band, you buy the shirt — and you strike a blow against breast cancer.
SFAC is the brainchild of punk-rock photographer Mark Beemer, whose wife died from the disease in 2002. He founded the Syrentha J. Savio Endowment (SSE), named after her, to offer financial assistance to women who can’t afford breast cancer medicine or therapy. […]
In major news for bourbon drinkers, Rebel Yell will soon get a new distillery in Bardstown, Kentucky. Dubbed the Bourbon Capital of the World, it’s home to well-known distilleries such as Willett and Heaven Hill.
Called Lux Row Distillers — for Rebel Yell’s parent company, Luxco — the new facility will allow control over every step in the process of making their fine whiskeys, from fermenting the grains to sealing the bottles. […]
Sure, you love Rebel Yell whiskeys. But why? Is it the addictive aromas of citrus and spice? The sweet, smoky notes of toasted caramel and vanilla? Probably you’re thinking: It just tastes good.
Someone has to make those taste decisions, and for Rebel Yell, that’s John E. Rempe, director of corporate research and development at Luxco, Rebel Yell’s parent company. It’s a serious title, but essentially it means he gets to taste whiskey all day and figure out what you rebels out there want to drink. […]