How Whiskey Became the World’s Hottest Spirit

We don’t ask why the sky is blue or why we like what we like. One’s love for the greatness that is Rebel Yell whiskeys requires no explanation, no justification. It just is.

On the other hand, when it comes to whiskey, we like to know what’s going on in the world around us. We like getting a sense of the big picture — and why everyone around us is coming along for the ride.

To that end, we bring you some of the trends that are making whiskey so very, very hot. […]

How to Tailgate Like a Rebel

Officially, tailgating is a gathering before a football game or concert — a pre-scrimmage ritual, accompanied by food and drink, where fans warm up for their designated favorite team or band. Put that aside, and it’s really just a good excuse for a party. (In fact, up to 35 percent of tailgaters are there for the festivities only and don’t even attend the event.)

Because the tailgate is tied to an event, it has an inherent, irresistible sense of urgency — a rough-and-ready, here-and-now vibe — whether it goes down in a stadium parking lot or your own backyard. Consider this the official Rebel Yell guide to tailgating. […]

Punk-Rock Photographer Fights Cancer With Cheeky T-Shirts

Buying a band T-shirt is generally a simple act: You like the band, you buy the shirt. Shirts For A Cure takes it to another level. You like the band, you buy the shirt — and you strike a blow against breast cancer.

SFAC is the brainchild of punk-rock photographer Mark Beemer, whose wife died from the disease in 2002. He founded the Syrentha J. Savio Endowment (SSE), named after her, to offer financial assistance to women who can’t afford breast cancer medicine or therapy. […]