REBEL® BOURBON AND RICHARD CHILDRESS RACING AMP UP PARTNERSHIP
Bardstown, Kentucky-based Rebel® Bourbon will continue their partnership with Richard Childress Racing in 2026, building upon a successful program that celebrates bold originality and a rebellious spirit. Official bourbon of RCR and a multi-race primary sponsor of Kyle Busch and the No. 8 team in the NASCAR Cup Series.
PRIMARY RACES
March 1, 2026
Austin, Texas
DuraMax Grand Prix
Circuit Of The Americas
June 7, 2026
Brooklyn, Michigan
FireKeepers Casino 400
Michigan International Speedway
September 19, 2026
Bristol, Tennessee
Bass Pro Shops Night Race
Bristol Motor Speedway
November 8, 2026
Homestead, Florida
NASCAR Cup Series Championship
Homestead-Miami Speedway
EVENTS AND BOTTLE SIGNINGS
Rebel® Bourbon and RCR will work together on unique storytelling and content integration throughout the 2026 NASCAR Cup Series season. Each of Rebel Bourbon’s primary races will celebrate the bold legacy of real rebels with custom paint schemes and fan-driven initiatives. Follow us on Instagram for event announcements and exclusive behind-the-scenes content.
THE ROWDY REBEL COCKTAIL
Something for the trailblazers and the noise makers.